MLS Is Keeping Lionel Messi Happy: But What Is the League Getting in Return?
When Lionel Messi signed to join MLS, his contract reportedly included a stipulation to receive a share of the revenues generated by streaming partner Apple TV. Since May, Messi’s relationship with MLS has also included a sponsorship agreement that made his new sports drink, Mas+ by Messi, the league’s official hydration partner. And now MLS…